Find out what’s happening in Humboldt County NOW at the Lost Coast Outpost. A news and information web site and blog that attracts over 3 million monthly page views and over 350,000 to 400,000 monthly unique visitors. The Outpost is updated many times a day keeping it current and on track with the latest news developments. The large amount of back-and-forth traffic between the radio and Lost Coast Outpost reinforces messaging on both. Studies show that radio and on-line advertising increase each other’s effectiveness by 51% and 38% respectively.